Start from the demand that already exists

Most founders start with a clever idea and go looking for a market. We do the opposite. We start with demand we can already see, people paying, waiting, or working around a gap, and build the company that answers it.

Demand that already exists is the cheapest signal in the world. It tells you what to build, who it's for, and roughly what they'll pay before you write a line of code.

Novelty is a tax. Answering something obvious and doing it exceptionally well is, almost always, the better business.